How to Market a Roofing Company in 2026: What Actually Works

Most marketing advice for roofers comes from marketing agencies trying to sell you their services. Here's an honest breakdown of what actually works in 2026.

Start with What's Free

Google Business Profile. The single most important free marketing asset. Fill out every field, add 20+ photos, and get reviews. Yard signs. Every job site should have one. Cost: $5-10 per sign. Referrals. After every job, ask: "Do you know anyone else who might need a new roof?" Offer a $200-500 referral bonus.

Invest in What's Targeted

Direct mail to aging roofs. Use Lead-Spy to mail only homeowners with 20+ year old roofs. 3-5x higher response than untargeted mail. Nextdoor. Hyperlocal social network — gold for roofers. Homeowners constantly post asking for recommendations. Truck wraps. $2,000-4,000 per truck with years of visibility.

Be Careful With These

Google Ads. Expensive ($30-80/click). Only invest after optimizing your landing page. Facebook Ads. Good for brand awareness but cold lead quality is hit-or-miss. SEO. Powerful but takes 6-12 months.

Skip These

Shared lead platforms. Angi, HomeAdvisor, Thumbtack — you're paying $50-150 to compete with 3-5 other contractors. Radio and TV. Unless you're doing $5M+. Cold calling. Homeowners hate it.

The 80/20 Rule

80% of your leads come from 20% of your efforts: Google Business Profile (free), targeted direct mail (consistent), and referrals (highest close rate). Get started with targeted direct mail today.