7 Roofing Lead Generation Mistakes That Waste Your Money

Most roofing contractors waste thousands per year on lead generation that doesn't work. Here are the seven biggest mistakes.

Mistake #1: Buying Shared Leads

Angi and Thumbtack sell the same lead to 3-5 contractors. You pay $75-150 then race to call first. Instead: Generate your own exclusive leads through direct mail.

Mistake #2: Mailing Entire Zip Codes

EDDM blasts every address including apartments, renters, and new roofs. Response rates under 0.5%. Instead: Use permit-based targeting to mail only aging-roof homeowners.

Mistake #3: Ignoring Google Business Profile

"Roofer near me" searches happen thousands of times daily. Instead: Text every customer a review link the day the job is done. Aim for 50+ reviews.

Mistake #4: Google Ads Without a Landing Page

Paying $50-80/click and sending traffic to your homepage is burning money. Instead: Dedicated landing page with one clear offer and CTA.

Mistake #5: No Follow-Up System

It takes 5-7 touches to convert a lead. Most roofers give up after one call. Instead: Use a CRM. Call, text, email, call again, text again.

Mistake #6: Only Marketing After Storms

Feast-or-famine revenue. Instead: Build a year-round pipeline with targeted direct mail to aging-roof homeowners.

Mistake #7: Not Tracking Numbers

If you don't know your cost per lead per channel, you can't optimize. Instead: Dedicated phone numbers per channel. Review monthly.

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