How to Target Roofing Leads by Neighborhood (Not Just Zip Code)

Most roofing lead strategies work at the zip code level. But zip codes are huge — a single zip code can contain brand-new homes next to 40-year-old fixer-uppers. You're wasting half your budget.

Why Neighborhood Targeting Wins

Homes in the same subdivision were typically built within a few years of each other. A neighborhood built in 1998 will have almost every home hitting the 28-year mark at the same time — a goldmine for roofers.

How to Identify the Right Neighborhoods

Drive around. Look for aging shingles, curling, discoloration. Check county property records. Look up when homes were built. Use Lead-Spy. Draw any area on our map and instantly see how many homes have 20+ year old roofs.

The Draw-and-Scan Method

1. Open the map and navigate to your area. 2. Draw a polygon around a neighborhood. 3. Scan — the system pulls every parcel and cross-references permits. 4. Review — see how many good leads are in that area. 5. Send postcards to just those addresses.

Finding High-Density Neighborhoods

Subdivisions built 1985-2005. Sweet spot for aging roofs. Single-family homes. Homeowners make their own decisions. Higher home values ($300K+). More likely to invest in quality replacement.

Get Started

Open Lead-Spy and start drawing neighborhoods. Free to scan — you only pay when you want the list.