Best Ways to Get Roofing Leads in Florida (2026)

Florida is the biggest roofing market in the country. Between hurricane damage, intense UV exposure, and a housing stock that's aging rapidly, there's no shortage of demand. But competition is fierce — there are over 15,000 licensed roofing contractors in the state.

The Florida Roofing Market in 2026

Post-Hurricane Ian and recent storm seasons have created sustained demand across Southwest and Central Florida. Insurance companies are increasingly requiring roof inspections and replacements as a condition of policy renewal, adding urgency for homeowners.

Strategy 1: Permit-Based Lead Targeting

Florida's building permit system is one of the most comprehensive in the country. By cross-referencing property records with permit databases, you can identify homes that haven't had a roof replacement in 20+ years. Lead-Spy covers 21 Florida jurisdictions representing over 5 million residents.

Strategy 2: Targeted Direct Mail

Direct mail consistently outperforms digital marketing for roofing in Florida. Instead of mailing 5,000 random addresses, mail 500 verified aging-roof addresses at $1.90 each.

Strategy 3: Storm Chasing (Done Right)

When a major storm hits, the roofers who respond fastest win the most business. Monitor weather events and deploy targeted mailers within 48 hours. But make sure your team understands Florida's legal requirements around post-storm solicitation.

Strategy 4: Google Business Profile + Reviews

When a homeowner Googles "roofer near me," your Google Business Profile is often the first thing they see. Ask every satisfied customer for a Google review. Aim for 50+ reviews with a 4.8+ rating.

Strategy 5: Insurance Referral Networks

Many Florida carriers are requiring roof inspections as a condition of renewal. Building relationships with local insurance agents can create a steady referral pipeline.

Top Florida Markets

Cape Coral / Fort Myers: Post-Hurricane Ian demand remains extremely strong.

Jacksonville: Massive 1970s-1990s housing stock hitting the 30-40 year mark.

Tampa: Historic neighborhoods plus rapid 1980s-1990s suburban growth.

West Palm Beach / Palm Beach County: Affluent market with older homes.

Fort Lauderdale / Broward County: Dense population with 1960s-1980s housing boom.

Get Started

Try Lead-Spy to find homes with 20+ year old roofs in your Florida service area.